"Exact Match Domains (EMDs)" have long been a point of contention in the SEO community. Once seen as a shortcut to ranking higher on Google, their effectiveness has dwindled over time due to algorithm updates. Google's stance on EMDs emphasizes user experience and relevance over exact keyword matches. While having an EMD might provide some initial SEO benefit, it's not a guarantee of success. Google advises focusing on building a strong brand identity and providing valuable content instead. Learn more about the current status of EMDs and what Google says about their efficacy in modern SEO practices. Learn more